More than likely you have heard of one or more of these phrases as we say goodbye to those wintery days and look forward to Spring.
In the case of Mad as a March hare, it may be a reference to the erratic behavior of animals (or humans) in the month of March . . . what about March, coming in like a Lion and out like a Lamb . . . well, the Rev. Dr. David Q. Hall describes why “March winds are well known” in his blog, The Rev. Dr.s Musings on Nature, Life and Belief.
The phrase March Madness actually pertained to the European Hare’s breeding season, but a more current (20th Century) reference is about Basketball. Fact is, March Madness became a nickname for the NCAA Basketball tournaments, which take place in the month of March. The tie in to tourism is simply that the tournaments take place in a variety of cities each March (and often go into early April), thus attracting a great number of basketball fans, supporters, etc. who not only fill sport venue bleachers and seats, but as is the case with out-of-town visitors, require overnight lodging, the requisite number of meals and an assortment of purchases; all which help to beef up the economical windfall for the lucky hosting city(s).
Tourism would be greatly affected today had it not been for the Wright Brothers and the first airplane flight on December 17, 1903 and although it took place in Kitty Hawk, North Carolina, they hailed from Dayton, Ohio, called the birthplace of aviation, and the first stop for the ‘First Four’ at UD Arena in Dayton (March 18-19). Not only will basketball fans be treated to a heart-pounding, foot-stomping start to 2014’s March Madness, but there’s more to Dayton than just the hoops, like the world’s largest and oldest aviation museum, “National Museum of the U.S. Air Force” and the Dayton Aviation Heritage National Historic Park.